Seventy5

Seventy5 is more than a fitness clothing brand - it’s a mindset. Created for the doers, the grinders, the ones who stare down the voice that says “quit” and keep pushing anyway. Inspired by the 75 Hard challenge, Seventy5 exists for those who know discipline isn’t a phase - it’s a lifestyle.

Challenge

The client needed a visual identity that captured the intensity, structure, and mental toughness at the core of the brand. The logo had to be bold, instantly recognizable, and loaded with meaning - no fluff, no trends, just pure focus and purpose.

Solution

I designed a logo that fuses the 7, the S, and the 5 into a single dynamic symbol - part letterform, part system. It reflects the inner battle, the repetition, the growth, and the relentless forward drive that define the Seventy5 mindset. Every shape has a purpose. Every angle speaks to the discipline it takes to build yourself - day in, day out.